How GrowthWise Helped Riders.ai Boost Conversions and Reach More Customers
Starting Point:
When Riders.ai, a leader in AI-driven skills training, first came to us at GrowthWise, they had a clear vision: as a B2B2C platform, they wanted to connect more with students, teachers, and schools and make each visitor’s journey through their website as smooth and engaging as possible. They were seeing some traffic but knew there was a real opportunity to reach a larger audience and convert more of that interest into action. Over three years we worked closely with the Riders.ai team to take their website and digital strategy to the next level—and the results were truly exciting.
Challenges and Opportunities:
Riders.ai was facing a situation many companies encounter as they grow. Their pricing model and go-to-market strategies were not yet clearly defined. They had an unclear value proposition between the B2C and B2B models.
Their website was live and functional, but it felt a bit generic to visitors, and they weren’t fully capturing the attention of the users who mattered most. Their CRM system was in place but not working as hard as it could, and while they had digital ads and social media running, they needed a more coordinated approach to see real growth.
The GrowthWise Approach:
Our work together focused on five key areas that, when combined, would make a meaningful difference in the way Riders.ai connected with their customers:
Defining and Testing GTM Strategies:
We dove deep into defining and testing Riders.ai’s go-to-market strategies, recognizing that a tailored approach was essential to engage their unique customer segments. By exploring different outreach methods, we identified key channels that resonated most with target users, especially through personalized, direct engagement (outbound sales) that helped establish a genuine connection from the outset. Additionally, we collaborated closely with the Riders.ai team to fine-tune pricing models, iterating based on customer feedback and market response. This dynamic approach not only made the strategies more impactful but also positioned Riders.ai to adapt quickly to evolving customer needs.
Making the Website Feel Personal:
We knew that personalization could transform the website experience for visitors, so we added elements that made the content speak directly to different types of users. This wasn’t just about making things look nice; it was about helping visitors feel like Riders.ai really understood their needs, encouraging them to stay and explore more.
Content and SEO with a Purpose:
Next, we honed in on content and SEO to make sure that the right people could actually find Riders.ai online. By focusing on topics and keywords relevant to their audience, we not only increased traffic but brought in people actively looking for AI training solutions. This was a long-term win—helping Riders.ai become a trusted resource for visitors who came with a purpose.
Targeted Digital Ads to Reach the Right People:
With digital ads, it was all about precision. We restructured their ad campaigns to focus on the specific B2B audience most likely to find value in what Riders.ai offers. This meant that ad dollars were going toward reaching potential clients who were already interested, leading to a better return on their investment.
A Smarter CRM and Chatbot for Better Engagement:
We then improved their CRM system, making it easier for the team to track and nurture leads. We also integrated a chatbot to be available around the clock for quick questions and guidance, helping users find what they needed faster and capturing leads even after hours.
Email Marketing and Social Media, Done Right:
Finally, we revamped their email marketing and social media strategies. With personalized email journeys and targeted social content, we kept Riders.ai top of mind for current and potential customers. These small touches made a big difference in building lasting connections.
Results After 3 Years:
129% Increase in Conversion Rate: More personalized experiences led to more visitors turning into actual leads, significantly boosting conversions.
6x Increase in Qualified Leads: By attracting and nurturing the right users, Riders.ai was able to generate six times more qualified leads for their sales team.
83% Increase in Website Traffic: With improved content and ads, they reached a broader audience who found real value in what they offered.
The Takeaway:
Working with Riders.ai was a reminder of how powerful it can be to truly understand and meet the needs of your audience. At GrowthWise, we believe in creating human-centered digital strategies, and seeing Riders.ai achieve their goals reinforced why we love what we do. Together, we built a sustainable strategy that not only drives traffic but actually connects with people. Riders.ai now has a digital presence that not only reflects their expertise but invites others to share in it—and that’s the kind of growth we’re always excited to be part of.
How GrowthWise Helped Expertera Drive Impressive Growth
Overview:
Expertera is a company that’s been pushing the envelope when it comes to growing its online platform. With the help of GrowthWise, they’ve seen some impressive results—boosting revenue, increasing user activity, and growing their userbase. This case study walks through how GrowthWise worked alongside Expertera to help them hit some key growth targets.About Expertera
About Expertera:
Expertera is an AI-powered Expert as a Service (EaaS) platform that connects businesses with top-tier experts across various industries and functions. With a network of over 15,000 professionals spanning more than 150 sectors in over 80 countries, Expertera offers on-demand expertise to address complex challenges and drive meaningful change.
The platform utilizes advanced AI algorithms to match projects with the most suitable experts efficiently, ensuring that businesses receive timely and relevant insights. Expertera's services encompass a wide range of areas, including marketing, finance, engineering, and healthcare, providing tailored solutions to meet diverse client needs.
Expertera x GrowthWise:
We worked with GrowthWise for aspects of growth in 4 quarters of time. New go-to-market strategies, account activation, userbase expansion, sales lead generation and sales team’s conversion rate. Monitoring data and KPIs, OKRs to develop strategy with our B2B growth development, Expertera succeeded in implementing these growth strategies and reached metrics that shows.
Key Success Metrics:
Applying the growth strategy GrowthWise advised, with the help on the execution as well, Expertera has hit some big milestones:
Revenue Growth: 32% increase in quarterly revenue, with an additional 5% jump in average revenue per user.
Inactive to Active Account Conversion: 27% increase in converting inactive accounts to active users in a quarter.
Userbase Expansion: 22% growth per account.
Conversion Rate: 23% increase in conversions in 3 months time.
The Bottom Line:
This partnership between GrowthWise and Expertera shows just how powerful it can be when you combine smart marketing with a user-first approach. By focusing on the right leads, optimizing conversion processes, and continually improving the user experience, GrowthWise helped Expertera unlock sustainable growth across multiple areas. With a solid plan in place, Expertera is set for even more success as they continue to grow and improve.
