Since 2011, I’ve built a career within the tech startup ecosystem, working in diverse roles across the industry. I've supported 150+ start-ups and scale-ups in crafting growth strategies and gained exposure to venture capital, entrepreneurial networks, and advisory meetings.
I focus primarily on strategy building, investor relations, and leading as a fractional CSO and CRO in tech companies; I work on scaling tech startups and guiding resource-limited companies toward sustainable growth.
My approach is centered on data-driven decision-making, strategic growth, and empowering teams with effective leadership to scale businesses efficiently and sustainably.
Specialty Areas
- Strategy building
- Chief Strategy Officer (CSO) & Chief Revenue Officer (CRO)
- Go-to-market strategy development
- Strategic growth and optimization
- Effective cross-functional collaboration and leadership
I have worked in corporations, scale-ups, and start-ups for the last 9 years of my career. I worked both for B2B and B2C marketing perspectives and saw many different industries.
Focused on B2B marketing strategy building, team training on marketing, A/B testing, creative scenarios, and optimization lately.
My approach for marketing is based on data, test & learn, effective leadership, and working smarter, not harder!
Specialty Areas
- Marketing strategy building (short term & long term)
- Digital Marketing
- META, LinkedIn, Google ads
- Conversion rate optimization - Analysis & metric optimization
- Communication channel management (e-mail, app&web push notifications, automation)
- B2B & B2C marketing strategy development
- Team leadership & mentoring
- Website personalization, segmentation, and A/B test scenarios
- UX & UI analysis Marketing training for the teams
- Creative briefing for content creation
Worked mostly at corporations in positions that serve as a link between the technical and strategic roles such as a data analyst or a business analyst. For the past few years, I have been using this experience to meet needs in the field of growth.
More focused on lead generation, digital marketing, product improvements, go-to market strategies
My approach is depending on solid data, efficiency, team work and innovative solutions.
Speciality areas
- Outreach and CRM tool building
- Lead generation
- Digital marketing
- Data analysis and report building
- GTM strategy development
- Product analyses and market research
